Los Novios de Lola is a vibrant and dynamic band composed of three talented 20-year-old musicians: Alejandro Serrano (drums), Nacho Casla (bass), and Álvaro Alcázar (lead vocals, guitar, and songwriter). Their sound fuses a wide range of musical genres to deliver a unique and engaging experience for every audience.

The band draws inspiration from both English and Spanish rock, flamenco, the iconic spirit of the Movida Madrileña, and the heartfelt styles of artists such as Melendi, Fito y Fitipaldis, and El Canto del Loco. While they enjoy performing well-known covers, they are also currently working on original material, which will be released soon.

This is the project I have dedicated the most time to, as I not only manage their social media platforms but also serve as the band’s manager.

I collaborated with the band to craft a cohesive visual identity, defining the aesthetic direction, color palette, and overall mood they wanted to convey. The objective was to ensure all visual elements aligned seamlessly with their artistic vision and strengthened their brand presence across platforms.